Someta

SaaS · Social automation · 2026

Someta is a service that creates and publishes a company's social media content automatically. We designed and built the whole: brand, website and the product interface.

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Brand identityWebsiteProduct design

The starting point

Small business owners have no time for social media, but they need the visibility. The service had to feel easy and trustworthy — not like a technical tool. The identity also had to bring warmth to a category whose tools usually look cold and technical.

The approach

We built the identity around a warm peach tone and a flower mark: a soft serif headline, a clear promise, and a phone showing the service's output in the very first view. The same language carries through to the product UI.

someta.fi

The choices

#f7ddba#fbecd5#241f1c#dd6b4dSoft serif displayFlower markWarm peach paletteSame language in the product UI

The outcome

Brand, marketing site and product speak one language. The service is live at someta.fi.

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